Using this mascara is easy. First, hold the wand horizontally at the base of your lashes. Wiggle it gently as you pull the wand up through your lashes to coat them evenly. For a more dramatic look, apply an extra layer. When you're done, make sure to wipe off any excess mascara on the wand before putting it back in the tube. As for storage, keep it in a cool, dry place away from direct sunlight. And don't share your mascara with others to avoid eye infections. Replace it every three to six months for best results and to keep your eyes healthy.