To use this NOVO single - tone brown eye shadow, first, use an eye shadow brush to pick up a small amount of the powder. Then, gently apply it to your eyelids, starting from the lash line and blending upwards. You can build up the color intensity according to your preference. When you're done, close the container tightly to prevent the powder from drying out. Keep it in a cool and dry place. Avoid getting it wet, as this can affect the texture and quality of the eye shadow. Also, if you have sensitive eyes, it's a good idea to do a patch test before full - scale use.