To use Brand Gentleman Parfum, simply spray it on your pulse points like your wrists, neck, and behind your ears. This helps the fragrance spread and last longer. When it comes to storage, keep it in a cool and dry place away from direct sunlight. Avoid spraying it on clothes as it might cause stains. Also, remember that a little goes a long way, so don't over - apply. With proper use and storage, your parfum will stay fresh and fragrant for a long time.