To use this mascara, first, hold the wand horizontally and wiggle it at the base of your lashes. Then, pull the wand through the lashes from root to tip. For a more dramatic look, you can apply an extra coat. Remember not to pump the wand in the tube as it can let air in and dry out the mascara. After use, always cap the tube tightly. Keep it in a cool, dry place away from direct sunlight. Replace it every three to six months for the best results and to avoid eye infections.